Marketing experts recommend websites remove the navigation menu and limit internal and external links on the page.[7] The form length mirrors the value of the offer[clarification needed]. They may also include a relevant image, animation or short video. These pages also tend to contain small icons (i.e. of Facebook, or Twitter) to facilitate social media sharing.

Traffic hack is the most crucial part of this training. This is the main attraction of this course. You may learn the other things from elsewhere but learning traffic hack is only possible in this course. On this part, they will teach you how to divert traffic from someone else’s funnel without letting them get noticed. That can be even in a very legal way. This session takes about 1.5 hours. If you manage to learn well, you would not have to worry a thing about the traffic of your site.

Closed-ended experimentation. Consumers are exposed to several variations of landing pages, altering elements like headlines, formatting and layout while their behavior is observed in an attempt to remove distractions that will take the lead away from the page, including the primary navigation.[9] At the conclusion of the experiment, an optimal page is selected based on the outcome of the experiment.
Trulia did something very similar to Bills.com with their landing page. It starts with a simple form asking for "an address" (which sounds less creepy than "your address," although that's what they mean). Below this simple form field is a bright orange button that contrasts well with the hero image behind the form, and emphasizes that the estimate will be personalized to your home.
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